Crafting a successful mobile application that gets many downloads is fundamentally based on designing an astonishing yet easy-to-use UX. Can your users easily navigate through your app well, or it’s hard for them to use it? A great mobile app design not only offers renowned UX but also helps you retain your potential customers. Bad and boring UX design can make your customers jump on your Competitor’s app. Ultimately, everything on your mobile app goes back to the type of experience it offers to its users.
The success of a mobile application is reliant on a combination of factors, however, UX is what makes or breaks your app. Businesses that invest in user experience see a lower cost of consumer acquisition, increased customer retention, lower support cost, and increased market share.
How should you design your app for maximum growth? In this article, we outline six successful strategies that will get you to design an alluring UX.
User Interface (UI) Design
A good UI design can materially help make your app reach its full potential. User Interface design focuses mainly focuses on interaction, and while being easy-to-use is necessary, an attractive yet still practical design is key to the success of your app.
Instead of cramming too many items within the screen, use swipe-able pages to plunk all the content you want. Make sure to reserve proper spaces for users to interact.
Use proper texts and sizes to enhance readability. It’s worthless to build a Highster Mobile app that no one can read. Texts are the key delivery representatives of the messages of your mobile apps, and hence should not be disregarded.
Be Careful with Colors
Colors play a vital role in enhancing user experience. It’s wrong practice to choose any color for the design. Proper selection of colors can help and enhance interactivity and visual continuity in your mobile app.
When choosing colors for your mobile application, focus on color contrasts. To enhance the user experience, plunk sufficient contrast in the background of the navigation bar and the bar button tiles to easily distinguish the buttons.
Use at least 50 percent contrast differences and test the results on different devices in different lighting conditions such as outdoors and indoors. Never use the same or slightly different color in both interactive and the non-interactive elements. Increase contrast between them to make your users easily identify where to tab.
Ultimately, colors should be used to enrich the flow of information, not to distract users.
Minimal User Design
A mobile application is not only about looking appealing, it needs to be super functional as well. The popularity of minimalistic design is growing year after year. Minimal User Design is all about keeping your mobile app simple while cutting all the clutters such as evading irrelevant 3D images with textures and shadows, beveled edges and reflections in favor of a flat, and several others.
In short, the key principle of minimal user design is to offer the user with only what they need to know and see in the app. A minimalistic approach helps deliver a world-class experience to users.
With growth in the mobile app industry, user expectations are also growing. The main goal of App personalization is to present users with experiences tailored to the specific requirements, rather than offering a one size fit all experience to all users.